MARKETING AUTOMATION
Transform the way you approach sales and marketing with our Marketing Automation solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing’s impact on your business – all in a single platform.
With Rocket’s lead management solution you can accelerate the lead-to-sales cycle with lead qualification and lead nurturing tools. Our email marketing solution helps you maximise your email effectiveness and drive ROI. Quantify the results of your marketing efforts effectively with our powerful marketing reporting tools, including executive level dashboards and closed-loop reporting.
We make our customers successful along every step of the sales and marketing funnel, from lead generation to closed deals and beyond.
Our marketing automation service includes:
Creating a Database Structure. Reviewing your current database/segmentation structure, and data sources, creating a database architecture draft for building into the marketing automation environment.
Helping with marketing assets. Confirming the inventory of assets needed for marketing, and assisting in the uploading of those assets.
Guidance on Lead Sources. Helping guide internal users on the most effective way to set up website tracking, web forms, and other lead data entry points.
Lead Scoring. Consulting on the developing of a lead score model, and how it should be built into the marketing automation tool.
Lead Management. Guidance on how to set up the routing of leads to sales and/or the proper nurturing campaign Lead Routing process.
Lead Nurturing. Guidance on how to strategize your lead nurturing process, and how to build it into the marketing automation solution.
Content Blueprint. Assist in creating a blueprint for the process of offer mapping and content development for each stage of the buying cycle
Metrics, Analysis. Determine which items need to be measured, and how to access and review the analytics in both the marketing automation platform and your CRM system.